Audience and Institution
Aims: To be able to indicate how films distribution works. To begin to understand the difference between the US and the UK film system.
Key Words
Producer
Distributors
Exhibitor
Studios
A film distributor is the link between the producer and the exibitor ( the cinema chains, TV networks) ; their aims are to get as many people as possible to see the film.The distributoe markets the film abd develops an appropriate advertising campaign. To market sucessfully the distributor has to target the appropriate audience. This can be easy if there is a star, but harder is the case of a low budget independent film.
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